Social practices, rituals and festive events structure our daily routine through their connection to the different stages and circles of our lives. The constant repetition of these traditions results in collective memories and experiences, and thereby contributes to the formation of identity and social security.
These practices, rituals and festive events include, among others
UNESCO understands that social practices, rituals and festive events are exposed to changes through processes like migration, individualization or globalization, yet it is dangerous to jump to conclusions about the loss of these traditions. Even if people no longer reside in their familiar socio-cultural environment, it is still their habitual practices, rituals and festive events that reassure them of their identity.
In this context, tourism is seen as similarly ambivalent. The (market) value of the intangible cultural heritage could easily be enhanced by the promotional use of this phenomenon in respect to social practices; at the same time, however, the rituals might therewith be subjected to unwanted change.
The continuation of social practices, rituals and festive events is based on respect and appreciation for the diversity of its components.